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Business plan of a customization studio in Saint-Petersburg, Russia
(2020)
Strategic business planning is one of the most vital aspects for every organisation as far as it guides the whole team on which area to focus and what kind of decisions to make in order to achieve the desired goals and ...
Durex’s marketing strategy in Vietnam
(2021)
The main objective of this thesis is to analyse the marketing strategy of Durex in Vietnam. Durex is one of the most renowned condom brands in the world, with roughly 30% global market share. Today, Durex is a global brand ...
Lead generation using Pinterest in B2B marketing:Case company Kipfashion
(2020)
This thesis is aimed to examine the business to business marketing lead generation by identifying the ideal customers for the companies then attracting them to buy. This study is intended to benefit e-commerce businesses ...
Service design and productization for small service company
(2020)
The thesis study discussed about service design and productization of services. In addition to the main research topics this thesis also discussed briefly about strategies of service companies and the relevance of the blue ...
The impact of diversification on Chinese enterprise value
(2021)
Diversification is an important way for a company to grow and an important research topic for corporate finance. The core issue of diversification research is the impact of diversification on company value. However, in ...
The corporate social responsibility strategy in fast fashion industry : case company Zara
(2021)
Businesses are taking social responsibility more seriously. This change has happened, because CSR can bring real value to companies for a long time. Therefore, the continuous optimisation of CSR is one of the competitive ...
Financial recovery of aviation businesses during the COVID-19 economic recession
(2021)
In many aspects, the ongoing COVID-19 pandemic has had an unprecedented impact on the world economy. Preventive measures were mostly motivated by the avoidance of human interaction, such as lockdowns or social distance ...
Pandemic survival for companies : how did Marimekko survive the COVID-19 pandemic?
(2022)
The major impact of the COVID-19 pandemic on the world forced many businesses to change how they operate. As the world becomes more globalized and linked together it is more likely that any big crisis is going to disrupt ...
The impact of the pandemic on the event management industry in Finland : changes in strategic management during and after the pandemic
(2022)
The following study illustrates research on the impact of the COVID-19 pandemic on the event management industry in Finland. The pandemic restrictions imposed by the Finnish government had been greatly affecting the ...
Sponsorship in Motocross : the event sponsorship analysis – AMA supercross championship and event-fit model
(2022)
Motocross is one of the most challenging sports in the world. And sponsorship plays an essential role in the sport.
This research was focused on analyzing the motocross industry by studying marketing and event-sponsor ...






